💡 Key Case Points
- Problem: Retargeting all website visitors is ineffective and expensive.
- Solution: Creating targeted audience through smart ClikBy links.
- Result: Lower CPA and higher ROI through "hot" audience.
⚠️ Problem: Why Retargeting "All Website Visitors" No Longer Works?
Today, attracting a new customer is expensive, so everyone relies on retargeting. But the standard approach — showing ads to everyone who visited the site — is like shooting cannons at sparrows. Someone came by accident, someone just read the blog, and someone is really ready to buy, but only with a discount. Spending budget equally on everyone means wasting it.
🎯 Task
How to identify from all website visitors the segment most receptive to promotions and special offers, to hit precisely with advertising?
ClikBy Solution: Turn Your Content into Smart Audience Filter
We offer an elegant solution that requires no complex setup. The entire process takes 5 minutes.
Step 1: Create Smart ClikBy Link
Instead of a direct link to the promotion page, we create a smart link in ClikBy. In its advanced settings, we connect our advertising pixels (Facebook, Google, etc.), and can also add A/B testing and targeting for different device types.
Step 2: Publish News About Promotion and Add Our Smart Link
You place a news article, banner, or post about an upcoming sale or special offer on your website. We insert our smart link into a button or publish it as a hyperlink. Clicking it is the key action. It's a voluntary and conscious signal from the user about their interest in your offer.
Step 3: AI Selena Forms Ready Audience
As soon as users start clicking the link, our AI Selena technology does three things:
- Filters out bots and low-quality traffic.
- Analyzes behavior of most engaged users based on specified interests.
- Sends their identifiers to your advertising pixel, automatically forming a ready audience (as in example: "Website" and "Promo").
🎉 Result: Reduced Costs and Increased Conversions
Now you have a targeted audience in your ad account. This isn't just "website visitors", but "website visitors who showed active interest in discounts".
By running ads to this segment, you use the most effective tactic in modern marketing and gain double financial benefit.
Double Savings
1. Traffic Cost Savings
It's well known that retargeting campaigns (showing ads to your own audience) cost significantly less than campaigns to attract new customers, especially considering targeting conditions in ad accounts. Advertising systems like Facebook and Google encourage working with loyal audiences by reducing your display costs.
2. Audience Quality Savings
ClikBy takes this savings to a new level. We don't just give you cheap retargeting. We ensure you're doing it on the "hot" part of your audience, filtered from bots and random visitors.
Main Benefits:
- Highest CTR: You show ads to those who expect them.
- Low Conversion Cost (CPA): "Hot" audience converts much better and cheaper.
- Maximum ROI: You invest the cheapest traffic type into the most converting audience.
- Increased Loyalty: You speak to customers in the language of benefits they understand and appreciate.
📈 Conclusion
Stop wasting budget on non-targeted displays. Use smart ClikBy links to make your own website your main supplier of quality, ready-to-buy audiences.