Key takeaways
- Smart filtering: AI Selena automatically screens out bots and fraudulent traffic.
- Audience segmentation: precise user portraits for retargeting.
- ROI optimization: higher-quality data for ad campaigns.
Meet AI Selena
Система искусственного интеллекта, которая превращает данные о трафике в конкурентное преимущество. AI Selena анализирует каждый клик, выявляет закономерности и помогает создавать точные segments аудитории для максимальной эффективности маркетинговых кампаний.
What AI Selena is
AI Selena — интеллектуальная система анализа трафика в платформе ClikBy. Она использует машинное обучение и алгоритмы искусственного интеллекта для глубокого анализа поведения пользователей, выявления мошеннического трафика и создания высокоточных сегментов аудитории.
Unlike traditional analytics, which only shows statistics, AI Selena understands your traffic and identifies user interests.
AI Selena capabilities
Smart traffic filtering
Automatic detection and blocking of bots, click fraud, and low-quality traffic. The AI analyzes hundreds of parameters to assess the authenticity of every click.
Audience segmentation
Building detailed user portraits from behavioral patterns. The system highlights the most conversion-ready segments for retargeting.
Predictive analytics
Forecasting segment performance and optimization recommendations based on historical data and current trends.
Real time
Instant analysis of every click and real-time decisions to protect against fraud.
Traffic analysis
Multi-level analysis system
AI Selena analyzes traffic at several levels:
- Technical level: IP addresses, user-agents, browser headers, time patterns
- Behavioral level: click speed, navigation patterns, time on site скоро
- Contextual level: traffic source, geography, devices
- Historical level: comparison with previous campaigns and trends
Machine-learning algorithms
The system uses a mix of ML approaches:
- Neural networks for recognizing complex patterns
- Clustering algorithms for audience segmentation
- Statistical models for anomaly detection
- Time series for trend forecasting
Fraud detection
Types of fraudulent traffic
AI Selena detects different kinds of fraud:
- Bots and automated traffic
- Click farms and low-quality sources
- Repeat clicks and artificial inflation
- Geographic fraud from suspicious regions
- Time anomalies — unnatural spikes in activity
Scoring system
Every click gets a quality score from 0 to 100:
- 90–100: high-quality organic traffic
- 70–89: good traffic with minor suspicion
- 50–69: questionable traffic that needs attention
- 0–49: suspicious or fraudulent traffic
Audience segmentation
AI Selena builds segments not only from static parameters but also from behavioral patterns.
Conversion segments
Users with a high likelihood of a target action, based on behavior and attributes.
Retargeting groups
Segments for re-engagement with personalized offers.
Lookalike audiences
Finding users similar to your audience in the account, to expand reach.
Time-based segments
Groups of users active at certain times, to optimize campaign schedules. скоро
How it works
Analysis process
- Data collection — every click is recorded with the maximum number of parameters
- Initial processing — instant assessment of traffic quality
- Deep analysis — matching against history and patterns
- Segmentation — assigning the user to segments
- Model updates — continuous learning on new data
Integration with ad platforms
AI Selena can send the segments it creates to:
- Facebook Ads Manager
- Google Ads
- Yandex Direct
- AdRoll
- Other ad systems via pixels
Setup and activation
Turning on AI Selena
To activate AI Selena in smart links:
- When creating or editing a smart link, turn on the “AI Selena traffic analysis” option
- In the AI Selena section, set the interest category and filtering sensitivity
- Add GTM, GA4, and other analytics systems
- Set the data retention period
Pixel setup
For maximum effectiveness we recommend:
- Connect pixels from all ad platforms you use
- Set up conversion events
- Specify the value of different user actions
With effective use of AI Selena you can
- Cut ad spend by up to 20% — by filtering out fraud and targeting more precisely
- Raise ROI — thanks to higher-quality traffic data
- Increase conversion — by working only with a real, interested audience
Operational benefits
- Automation — less manual traffic filtering
- Speed — real-time decisions
- Accuracy — fewer false positives
- Scalability — works with any traffic volume
Strategic benefits
- Competitive advantage — audience insights
- Data quality — decisions based on verified information
- Forecasting — anticipating trends in audience behavior
The future of AI Selena
On the roadmap:
- Deeper CRM integration for a full analytics cycle
- Predictive models for LTV forecasting
- Automatic campaign optimization in real time
- Cross-platform analytics for omnichannel marketing