Key takeaways
- Social networks: pretty links for posts and Stories with tracking.
- Email: personalization and A/B of links in mailings.
- Ads: UTM is simpler, traffic quality is higher with AI Selena.
- Analytics: a unified picture across all channels.
ClikBy in action: practical scenarios
ClikBy is not just a shortener, but a marketing platform for real business tasks. Below — scenarios by channel with examples and measurable results.
Each scenario has steps, cases, and optimization recommendations.
Email marketing
Precise click tracking and personalization: unique links and detailed analytics.
Example: a personalized mailing. Goal — webinar invitations. Solution — a unique per-recipient link: webinar.saas.com/john-smith-2024. Result — personal clicks and an active-audience segment.
What it gives
- Personal links
- A/B of landings in one mailing
- Clicks by segment
- API integrations with email platforms
Search ads
Simpler UTM, better traffic quality with AI Selena, precise attribution.
Example: Google Ads. Goal — $5000/mo, ~30% bot traffic. Solution — all links through ClikBy with AI Selena. Result — bot filter, better lookalike, ROAS +40%.
What it gives
- Filtering low-quality traffic
- Simplifying UTM
- Audience quality for lookalike
- Campaign analytics
Print ads and offline
Short links and QR connect offline with online conversions.
Example: ads in the metro. Goal — measure credit ads in the metro. Solution — QR bank.by/metro-credit. Result — scans by station and placement optimization.
What it gives
- QR from print media
- Location effectiveness
- Offline → online connection
- Simple URLs for typing by hand
Analytics and reporting
A central data hub for all marketing activities.
Example: end-to-end analytics. Goal — 50+ campaigns, unified reporting. Solution — all links through ClikBy with unified tags. Result — campaign reports and channel comparison.
What it gives
- Unified channel tracking
- Auto-reports and dashboards
- Export to Excel / Sheets / BI
- Campaign comparison
E-commerce
Pretty product URLs, promo tracking, and conversion growth.
Example: Black Friday. Goal — channel attribution on a sale. Solution — shop.com/bf-instagram, shop.com/bf-email. Result — precise attribution and next-year budget.
What it gives
- Product links for social
- Promo effectiveness
- A/B of product landings
- Traffic quality and conversion
Where to start
Quick-start algorithm:
Main channels
Choose 2–3 channels to start with ClikBy.
UTM tags
Unified scheme: source, channel, campaign.
Analytics
Google Analytics, Facebook Pixel, and others.
First links
From active campaigns — then scale.
Анализ
Review reports weekly and adjust the strategy.
Best practices
Naming
- Clear aliases: promo-summer, not random characters
- Date/period: black-friday-2024
- Канал: instagram-story, email-newsletter
- Unified system: the same rules for everyone
Organization
- Tags by projects and campaigns
- Structure by clients/products
- Archive of old links
- Experiment documentation
Monitoring
- Weekly review of top links
- Finding anomalies
- A/B hypotheses
- Scaling what works
Core principle: ClikBy is strongest with a systematic approach — start small and use it consistently across all activities.
Social networks
Instagram, Facebook, TikTok, LinkedIn
An ideal environment for short links: memorable URLs and efficiency by channel.
Example: a product on Instagram. Goal — a new collection via Stories and posts. Solution — go.fashion.by/summer2024 with UTM and Facebook Pixel. Result — Stories vs Posts comparison and content optimization.
What it gives
Steps for social
Branded link
A clear alias: go.yourband.by/promo-name
UTM tags
utm_source=instagram, utm_medium=social, utm_campaign=summer2024
Пиксели
Facebook Pixel, Google Analytics
Monitoring
Clicks, conversions, content optimization