Key takeaways
- Deep Link — a link straight into the right section of the app.
- Conversion grows by removing extra steps.
- Platforms: iOS, Android, and web fallback.
- Analytics of installs and visits.
What a Deep Link is and why you need it
Deep Link — a smart link that leads not just into the app, but straight to the right screen: a product, a promo, or a section. The shortest path from the ad to the action.
The user sees an ad in Instagram, taps — and is immediately on the product page in the app. No search and no lost interest.
By removing extra steps, deep links improve UX and directly affect conversion and loyalty.
Benefits of Deep Links
Conversion growth
Users land exactly where they should. Conversion lift is often 25–40%.
Better UX
A seamless path from ad to action strengthens the brand.
Detailed analytics
Installs, screen-to-screen visits, and conversions by channel.
How to create a Deep Link in ClikBy
The process takes no more than 2 minutes.
Create a smart link
In «Smart links», create a new one. In «Primary link», specify the web version in case the device has no app.
Find the «Targeting» section
Scroll to «Targeting» — that is where behavior for different platforms is set.
Specify app links
Choose iOS/Android and specify App Store, Google Play, or deep link schemes.
Save
Click «Save link» — the Deep Link is ready and will start routing users.
Setup for different platforms
iOS (iPhone/iPad)
App Store or Universal Links for a direct jump into the app.
Universal Link: https://yourapp.com/product/123
Android
Google Play or App Links to open the app directly.
App Link: https://yourapp.com/product/123
Web (Fallback)
A fallback for users without the app or on unsupported devices.
Landing: https://yoursite.com/download-app
Important: always specify a web fallback — the user will reach the page even without the app.
Usage examples
E-commerce
- Товары: a specific SKU page
- Categories: the right catalog section
- Cart: checkout
- Profile: personal account
Media and content
- Articles / videos: a specific piece
- Playlists / podcasts: the right episode
Finance and social networks
- Transfers / invoices: the right form or account
- Profiles / posts: a specific post or conversation
Совет: use Deep Links in email, push, social networks, and ads — this raises engagement.
Deep Link analytics
ClikBy shows:
- App installs — how many installed the app via the link
- App opens — opens of an already installed app
- Fallback visits — going to the web version
- Conversions by platform — iOS vs Android
- Traffic sources — where users come from
- Time to action — speed from click to the target action