Key takeaways
- Problem: testing new channels is an expensive lottery.
- Solution: we turn every test into a long-term asset — an audience.
- Result: channel assessment + a ready audience for retargeting.
Problem: why is channel testing an expensive lottery?
Testing new ad channels is always a risk. Expectations are often inflated: an expensive placement brings no leads, a native article does not convert, the budget burns.
The manager’s main question: what if the placement does not work? Did the money just “burn”?
Задача
Test a news portal as a source of quality traffic and, regardless of the direct result, turn the test spend into a long-term asset.
Solution with ClikBy: double value from every test
Treat the test not as a lottery, but as an investment in data.
Step 1: prepare a native publication
Hypothesis: the portal has a target audience. Prepare useful content — a news piece, article, or review.
Step 2: create a “smart trap”
Instead of a regular link, we insert a ClikBy smart link with connected pixels (Facebook, Google, Yandex, TikTok). This is the main data-collection tool.
Step 3: launch and analyze
Users click the link — then AI Selena:
- Filters incoming traffic, screening out bots and accidental visits.
- Analyzes the behavior of real interested users.
- Builds the “Audience from the news portal” segment in the ad account.
Double result
From the test placement you get two types of results.
Result #1: an instant channel assessment
Look at clicks, time on site, and direct conversions — it answers: does the portal work “in the moment”?
Result #2: a lasting asset
Even without direct sales you get an audience of people who read the portal and care about your topic. Next — cheap retargeting in Facebook, Instagram, TikTok, Yandex, and Google with more direct offers.
Practical benefits
- Lower risk: every test is useful, even without direct sales.
- Asset accumulation: a base of quality audiences.
- Cheap retargeting: reuse the audience many times.
- Precise segmentation: understanding the best sources.
- Scaling: the model on other placements.
ClikBy — insurance against burning the test budget
You stop guessing: every test is an investment in a pool of target audiences for future conversions.