Key takeaways
- Problem: retargeting every visitor is inefficient and expensive.
- Solution: a target audience through ClikBy smart links.
- Result: lower CPA and higher ROI thanks to the “hot” segment.
The problem: why retargeting “everyone” no longer works
Acquiring a new customer is expensive, so teams lean on retargeting. But showing ads to everyone who visited the site is a scattershot: casual visits, blog readers, and people ready to buy with a discount are mixed together. Spending the same budget on all of them wastes it.
Задача
Isolate the segment most receptive to promos and special offers, so ads hit the target.
The solution: content as a smart audience filter
An elegant solution without complex setup. The whole process takes about 5 minutes.
Step 1: create a ClikBy smart link
Instead of a direct link to the promo, create a smart link with pixels (Facebook, Google, and others). You can add an A/B test and device targeting.
Step 2: publish a promo news item
Publish a news item, banner, or article about the sale on your site. Put the smart link in a button or hyperlink. The click is the key action: a conscious signal of interest in the offer.
Step 3: AI Selena builds the audience
When users follow the link, AI Selena:
- Filters out bots and low-quality traffic.
- Analyzes the behavior of engaged users.
- Sends identifiers to the pixel, building an audience (for example, “Site” and “Promo”).
The result: lower spend and higher conversion
A target audience appears in the account: not just “site visitors,” but “visitors with active interest in discounts.”
Ads to this segment are one of the most effective tactics: a double financial gain.
Double savings
1. Savings on traffic cost
Retargeting is usually cheaper than acquiring new customers. Facebook and Google reward working with a loyal audience.
2. Savings on audience quality
ClikBy gives you retargeting on the “hot” part of the audience — without bots and accidental visits.
Main benefits
- High CTR: ads for people who are waiting for them.
- Low CPA: a hot audience converts better.
- Maximum ROI: cheap traffic × a converting segment.
- Loyalty: the language of value that the customer understands.
Вывод: stop spending budget on off-target impressions. Smart links turn the site into a source of quality audiences.