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Google Ads, Analytics, and GTM

Three pixel types from config/pixels.php — what is actually inserted on the redirect and how not to mix them up with SEO reports.

8–10 min Updated: July 2026
AW-Google Ads
gtagAnalytics
GTM-container

Key takeaways

  • Pixel types: google-ads, google-analytics, google-tag-manager (config/pixels.php).
  • Ads loads gtag with id AW-{value}; Analytics — gtag config with your ID; GTM — the gtm.js container.
  • A custom domain or Smart Traffic is required; with pixel_notification — consent.
  • SEO Report in the account ≠ click export (PDF/XLSX/CSV of stats).

Three types in ClikBy

In the pixels section create a record of the needed type and bind it to the link. On the redirect the matching blade from resources/views/redirect/pixels/ is connected.

ТипWhat is loadedvalue format
google-adsgtag.js?id=AW-{value}; gtag config AW-; noscript doubleclickConversion ID without the AW- prefix (the template adds the prefix)
google-analyticsgtag.js?id={value}; gtag configStream/property ID as gtag expects (for example G-…)
google-tag-managergtm.js?id={value}; noscript iframeContainer ID GTM-…

Google Ads

The google-ads blade connects Google tag with an AW- identifier and Ads configuration. Noscript — viewthroughconversion on doubleclick with your value.

  • Create a Google Ads type pixel, paste the ID from the Google Ads account.
  • Bind it to a link with a domain or Smart Traffic.
  • Check Tag Assistant / Google debugging after a real click with consent.

Google Analytics

The google-analytics blade loads gtag and calls config with the passed value as-is (no auto AW- prefix). Usually this is a GA4 Measurement ID.

This is a pixel on the ClikBy intermediate/redirect page, not an automatic GA install on your landing page. Events on the destination are configured separately.

Google Tag Manager

google-tag-manager inserts the standard container snippet: dataLayer + gtm.js and a noscript iframe. Further tags (Ads, GA4, pixels) you configure inside GTM.

Make sure the container does not duplicate the same pixels you already attached as separate types on the link — otherwise double counting.

Connection with AI Selena

AI Selena settings may have fields related to GA4/GTM for traffic analysis. This is Selena module configuration, not a substitute for the google-analytics / google-tag-manager pixel on the link. If you use both contours — separate the goals: filtering/AI vs an ad hit.

When it fires

  1. The pixel is created and bound to the link.
  2. There is a domain_id or smart_traffic is on.
  3. If pixel_notification — the consent cookie = 1.
  4. The click did not go into the «bot without pixels» scenario.

Do not confuse with SEO Report

The SEO Report model/section is about site SEO reports. Export of clicks and visits is through link stats (PDF/XLSX/CSV in StatController). A Google Analytics pixel is not equal to «SEO Report» and does not replace export.

What’s next?

Connect a Google tag to the link

Create a pixel of the needed type, bind a domain or Smart Traffic, and check a click with consent.