Key takeaways
- 3 techniques of smart targeting to save budget.
- Automation — one link for devices and languages.
- AI Selena — personalized segments.
Intelligent targeting: 3 techniques
Every click is a signal for hyper-precise segments. ClikBy goes beyond the standard settings of ad networks.
Device targeting (iOS vs Android)
Problem: Two campaigns: App Store and Google Play — analytics get harder.
Solution: One smart link/QR: ClikBy detects the OS and sends users to the right store.
Пример: Game ads on Instagram: Samsung → Google Play, iPhone → App Store.
Savings: No paying for mistaken clicks to the «wrong» marketplace.
Language targeting
Problem: Foreign visitors land on the Russian version → bounce.
Solution: The link reads the browser language and leads to the right site locale.
Пример: hotelminsk.by/booking → /en/booking for an English browser.
Savings: Lower bounce, higher chance of conversion from a click already paid for.
Behavioral targeting
Problem: Premium and discount audiences see the same ad.
Solution: Different links (premium / sale) + AI Selena fills segments in the accounts.
Пример: VIP — new arrivals; bargain hunters — the sale.
Savings: Maximum relevance, CTR, and budget efficiency.
Ready to roll out smart targeting?
From spraying widely — to precise work on click signals.