Key takeaways
- UTM parameter builder appends parameters to the destination URL — there are no separate UTM fields on the link card.
- Five tags: utm_source, utm_medium, utm_campaign, utm_term, utm_content.
- On click the values are written into the visit (visits), together with fbclid when present.
- The feature is available with the option_utm right / «UTM tag builder» in the interface.
What UTM is in ClikBy
UTM are standard query parameters in a long URL. The account has a modal «UTM tag builder»: you fill in the fields, the system builds the string and adds it to the destination address before shortening.
Important: UTM are not stored as separate columns on the link. It is the destination that changes. If you later edit the URL without the tags — they disappear from the link.
How to apply
Open link creation
In the links section enter the long URL or open advanced settings.
Launch the builder
The UTM builder button opens a modal with five fields.
Fill in the parameters
The minimum is usually source + medium + campaign. Term and content are for ad/creative details.
Apply to the URL and shorten
The builder appends the query to the destination. Then create the short link as usual.
Five parameters
- utm_source — source (for example facebook, newsletter)
- utm_medium — channel (cpc, email, social)
- utm_campaign — campaign name
- utm_term — keyword / audience
- utm_content — ad or creative variant
What lands in the statistics
On the click RedirectController records a visit. visits store utm_source, utm_medium, utm_campaign, utm_term, utm_content, and fbclid (if present in the request).
In aggregated statistics (stats) you see campaign summaries without storing IP in those aggregates. Detailed reports and filters are in the link statistics section.
Do not confuse UTM tags with «Tags» (Spaces) — that is grouping of links in the account, not URL parameters.
Access and limits
- The builder is available with the UTM right (gate option_utm / can utm).
- Tags must be part of the destination before the click — otherwise they will not be in visits.
- If the destination site itself overwrites or strips the query — UTM may not reach analytics on the landing page (that is already the destination side).
Common mistakes
- You created a link, then manually removed the query from the URL — the campaign «vanished» from new clicks.
- The same utm_campaign on different sources without different source/medium — reports get mixed.
- People expect a separate «UTM» field in link editing — there isn't one; edit the destination or use the builder again.