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Audience

Fraud by channel

A separate link per channel + a filter in Audience. UTM — in visit details; referrers — in Stats.

6–8 min Updated: July 2026
ссылка=канал
UTMin details
ReferrersStats

Коротко

  • In ClikBy, a “channel” is easiest as a separate smart link (or a stable UTM on one link).
  • The Audience filter by link + bot status shows channel quality.
  • UTM source/medium/campaign are visible in the expand-row, but there is no separate filter select.
  • Stats → Referrers — a breakdown of click sources for the link (all clicks, not only the bot list).

Идея

To compare Meta vs Google vs a partner vs QR, do not mix them in one alias. Otherwise in Audience you will have to scroll UTM in each row by hand.

Preparation

  • One link per channel/campaign (or mass create + tags).
  • UTM in the destination: source=meta|google|partner, medium, campaign.
  • The same comparison period for all channels.

In Audience

1

Link filter

Select the channel alias.

2

Bot status

Look at bot_server and bot_filter separately and as a total.

3

Compare the cards

The bots / total share and confirmed for channel A vs B.

4

Таблица

Device/score patterns among bots of the same channel.

UTM in visit details

Expand the row: UTM source/medium/campaign/term/content. That way you check that Ads actually passed the tags, and you catch a “foreign” source on a shared link.

If you need a “utm_source=…” only list filter — export a CSV of stats/visits and filter in a spreadsheet; Audience UI has no such select.

Referrers in Stats

Open the link stats → Referrers: where clicks came from. Match it to the Audience period. Remember: referrers count clicks, while Audience counts visits with statuses.

Limitations

Audience has no separate UTM / country / channel filters. The breakdowns below are working scenarios: filter by link and status + visit columns/details + Stats sections (Referrers, Countries) and the Bots chart on Dashboard.

What’s next?

Split channels across links

Create an alias for Meta, Google, and a partner — compare the bot share over the same period.