Коротко
- The main click-quality screen is the Audience section (/audience): visits confirmed / pending / bot_server / bot_filter.
- Filters: link, status, from–to period.
- Dashboard/Stats show the “Bots” aggregate and classic click breakdowns (geo, referrers) — this is not the same list as Audience.
- Pulse → Ads — exporting fraud IPs to ad accounts, not viewing visits.
Where to go in the account
- Audience — the visit list and quality statuses.
- Dashboard — the clicks and bots chart for the period.
- Link stats (Stats) — overview, referrers, countries, cities, devices.
- Pulse → Ads — IP / signal blocklist sync; not visit analytics.
- Reports — site SEO reports, not fraud traffic.
Audience has no separate UTM / country / channel filters. The breakdowns below are working scenarios: filter by link and status + visit columns/details + Stats sections (Referrers, Countries) and the Bots chart on Dashboard.
Summary cards in Audience
- Total visits + confirmed / pending / bots breakdown.
- Unique visitors.
- Avg. time on site (for confirmed), top event.
- Avg. conversion score (for confirmed).
Фильтры
1
Ссылка
Select the campaign/channel alias — view quality for that one only.
2
Статус
confirmed · pending · Bot (server) · Bot (filter) — or all.
3
Период
From / To on the calendar, Filter button.
After filtering, look at the bot share in the card header and the table rows.
Visit table and details
In the row: time, link, country, device, time on site, scroll, events, score, status. Click the row to expand details.
- In details: referer, platform, city, UTM source/medium/campaign/term/content, fingerprint, pixels.
- UTM and geo are visible in the visit card, but there is no separate “this UTM only / this country only” filter — create a separate link for the channel.
Dashboard and Stats alongside
- On Dashboard/Overview — a Clicks series and a Bots series for the selected period.
- Stats → Referrers / Countries / Cities — breakdowns of all link clicks (not only Audience bot rows).
- Compare: a high bot share in Audience on link A + an odd spike on the chart on the same dates.
Status theory: how fraud is detected · what fraud is.