Коротко
- Industry: online store / performance e-commerce.
- Goal: pay less for empty clicks and collect a cleaner retarget audience for “hot” offers.
- Tools: smart links + Smart Traffic + pixels + export to Google/Meta if needed.
- Impact figures are an example of the logic, not a ClikBy plan guarantee.
Context
The store runs Meta and Google on the catalog and promos. In Ads accounts CTR looks acceptable, but CPA is rising: many clicks, few orders. Some of the traffic is bots and “empty” visits that also pollute the pixel.
What to set up in ClikBy
- Separate smart links for key offers (discount, new arrival, cart) with UTM.
- A custom domain or Smart Traffic — otherwise pixels on the redirect will not fire as they should.
- Meta/Google pixels on promo links.
- Connecting accounts in Pulse → Advertising for IP/fbclid signals (by platform).
Scenario
Link only to the promo
Not “the whole site,” but a specific promo — quality is easier to read.
Filtering
Smart Traffic + reviewing confirmed/bot statuses.
Retarget
The pixel audience is fed by confirmed clicks on the offer.
Ad accounts
Fraud IPs / fbclid go back to Ads if the account is connected.
How to measure
Compare two weeks: before turning on filtering/sync and after. Watch CPA, the bot share, and ROAS using the ROI method. Export PDF/CSV into a report for the owner.
About the numbers
Marketing cases often claim “CPA −25%.” This help does not lock in a product promise. Your measurement with the ROI method is the source of truth.