Коротко
- Industry: retail / local business / events with offline media.
- Goal: measure which billboard, flyer, or stand actually gets scanned, and collect the audience into a pixel.
- Tools: a separate QR = a separate smart link; SVG/PDF print; change the destination without reprinting.
- The link to online retarget is via a pixel on the same links.
Context
A chain of locations or an exhibition organizer spends on print and OOH but cannot see which medium works. One shared QR for everything mixes locations.
Setup
- List of locations/media → a separate link and QR for each.
- Tag “Offline” + UTM content = location id.
- A pixel for retarget after the scan.
- Do not delete links while media are still in the field.
Scenario
1
Generate the QR
SVG/PDF, a scan test on site.
2
Place
Location id label on the artwork for swaps.
3
Count scans
Clicks on the links = scans; compare locations.
4
Update the offer
Change the destination without a new print run.
Метрики
- Scans (clicks) by location / medium
- Mobile share (expected to be high)
- Confirmed vs bot (if the QR was spread by bots/previews)
- Reach-through to the pixel / retarget segment