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Edtech: partners without junk

A separate link for each partner, quality statuses, and commission decisions on your rules.

6–8 min Updated: July 2026
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bot vsconfirmed
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Коротко

  • Industry: online school / edtech with partner links.
  • Goal: see which partners bring people and which bring junk; pay for quality.
  • Tools: a separate smart link (or set) per partner + tags + visit statuses + a report.
  • There is no automatic “penalty system in ClikBy” — the school decides payouts on its own data.

Context

The school gives bloggers and partners links to the course landing page. Some placements bring leads, others only clicks and bots. Without separate links, every partner looks the same in the shared Ads report.

Setup

  • One smart link (or UTM) per partner; Space tag “Partners July.”
  • The same course destination — comparability.
  • If needed, Smart Traffic and a pixel on the lead form / payment page.
  • The school has one account; partners get a short link, not access to the whole account.

The “1 account = 1 client” model: this is the school’s account. Partners do not get separate ClikBy accounts out of the box.

Scenario

1

Issue the links

Table: partner → alias → tag.

2

Collect 1–2 weeks

Watch confirmed vs bot on each link.

3

Rank

Top by confirmed and leads; the tail with a high bot share — a conversation or a cutoff.

4

Масштаб

Commissions and onboarding follow the school’s rules, based on the ClikBy report.

Метрики

  • Bot share per partner
  • Confirmed per 100 Ads clicks (if the partner runs paid traffic)
  • Leads / payments per partner (from CRM)
  • Wasted spend estimate using the ROI method

What’s next?

Split partners across links

Create a set of tagged links and compare quality after two weeks.