Коротко
- Goal: safely compare price/offer variants and pick the profitable one.
- In ClikBy: A/B Testing & Rotator — destination rotation on one short link; or separate links for segments (B2B/B2C).
- Count profit and average order value in CRM/billing; ClikBy gives click split and quality by variant.
- There is no adaptive ML split that “sends more traffic to the winner” and no dynamic-pricing engine in the product — the rules stay on your side.
Problem
It is unclear which price maximizes profit: fear of losing customers on a raise, different segments and seasons. Without a traffic split, the decision is a gut call.
Setup in ClikBy
- Landing variants with different prices/offers on your site.
- One short link with an A/B rotator (even URL rotation) — or separate links for segments.
- UTM/tag of the variant for joining to CRM.
- A sufficient sample before conclusions (see the A/B guide).
- A/B testing guide.
Scenario
Hypothesis and price range
Control + 2–3 variants; one factor at a time.
Rotation or a link split
The same inbound channel Ads/newsletter → the test short link.
Count clicks and quality
Not conversion alone: bot share, bounces after seeing the price — in web analytics.
Reconcile profit
Conversion × margin in CRM matters more than “bare” conversion.
Lock in the rules
New customers — offer A; corporate — B; discounted — C — on your site/billing.
Strategy extensions
- Anchor price vs a straight final price — different destinations in the rotator.
- Installments vs a single payment — different checkout pages.
- Segments: separate short links price-b2b / price-b2c / price-vip.
- Time of day — via Ads campaign schedules, not via a ClikBy “smart price.”
Example: SaaS plans
In the brief they compared $29 / $39 / $24 / trial $9→$35 and chose different rules for segments with profit growth. Repeat the conversion×profit table on your numbers — that is the decision.
Границы
- The rotator rotates URLs, but it does not compute a P-value and does not stop the test automatically.
- There is no built-in dynamic pricing by VIP/region — that is site logic.
- Assess statistical significance yourself or with the A/B guide.
About the numbers
Percentages and “N× growth” from marketing stories illustrate the logic, not a ClikBy plan guarantee. Measure on your own data (CRM + Ads + link stats) and with the ROI method.