Key takeaways
- A ClikBy short link saves characters in SMS and looks tidy in WhatsApp / Telegram / Viber.
- UTM are appended to the destination by the builder — they land in visits on click.
- For each wave/segment — its own link or its own UTM + tag (Space).
- A brand domain raises trust in the conversation.
Why a short link
In SMS the character limit is critical; in messengers a long URL breaks the preview and looks like phishing. A smart link on your domain solves both and gives click stats.
- Click, device, geo, referer (where it is passed).
- Antifraud and visit statuses — if the channel «leaks» bots.
- Expiry / password / click limit for promo codes with a deadline.
UTM in SMS and messengers
Via the «UTM tag builder» add utm_source (sms / telegram), utm_medium (message), utm_campaign (mailing name). The link has no separate UTM fields — they sit in the destination.
Гайд: UTM builder.
How to set it up
1
Create a smart link
Destination of the promo landing page; UTM if needed.
2
Choose a domain
A branded one is better — higher CTR in chats.
3
Add a tag
For example «SMS July» or «TG broadcast».
4
Paste the short link into the template
Test a click from a phone before the mass send.
5
Watch the stats
Match mailing windows with click peaks.
Practice and mistakes
- Do not shorten an already short clik-link with third-party services — attribution breaks.
- One link for all channels without UTM — you cannot tell SMS from Telegram.
- Allow for messenger preview bots: some «clicks» may be a preview fetch; check statuses/antifraud.
- For a bulk URL list — multi-link mode (default limit 10).