Disclaimer: an illustrative case
The figures below are an anonymized narrative for learning, not the client's public financial reporting and not an SLA or guarantee by ClikBy. Results depend on niche, budget, sources, and process maturity. Use the case as a methodology, not as a savings promise.
Situation
Regional e-commerce (apparel and accessories), performance budget ~12 million RUB/month, strong retargeting in Meta and Google. Marketing saw a stable CTR, but ROAS in CRM did not match the cabinets. Suspicion: part of the «audience» was bots after click fraud and CPA partners.
ClikBy rollout process
- Weeks 1–2: smart links on all paid channels + baseline bot share in Audience.
- Weeks 3–4: two CPA sources with >35% bot clicks were turned off; budget redistributed to confirmed traffic.
- Month 2: bot segments excluded from retargeting; look-alike retrained on confirmed visits.
- Month 3: Pulse — sync fraud-IP into Ads; less wasted spend on «chasing» users who do not exist.
Illustrative results (not a guarantee)
Example narrative after 6 months:
- Bot-click share in paid: from ~22% to ~6% (per ClikBy Audience).
- Media spend savings (client team estimate): ~45 million RUB cumulative over six months — by cutting junk and cleaner retargeting, not via a chargeback module.
- Promo moderation load: −18% tickets related to «suspicious» hops from ads (an operational effect, not a ClikBy product metric).
ClikBy did not process payments and did not replace the acquiring bank's antifraud. The entire effect is click quality + marketing hygiene.
Takeaways for your team
First measure junk clicks → then cut sources and segments → then scale. Without a baseline any «45 million savings» in a deck is marketing fiction.
What you can repeat yourself
- Lock a 14-day baseline bot % per channel.
- Stop sources above the threshold (the client used 30–35%).
- Rebuild retargeting on confirmed only.
- Once a month — a CFO report: saved spend = bot_clicks × avg CPC.
Repeating «45 million» at another store is not guaranteed.
