Коротко
- Goal: in a reputation crisis, intercept doubters’ traffic and follow up with a positive narrative.
- ClikBy: short interceptor links (facts, reviews, apology, compensation) + pixel + retarget.
- Monitoring mentions in media/social is external tools; ClikBy does not “listen to the internet” on its own.
- The “saw the negative” segment = people who clicked crisis links (and hit the pixel), not Selena automagic.
Problem
Negativity in search and social spreads faster than an SEO reply. You need a fast channel: a short link in replies, brand ads, and comments — to a page with facts, not an empty argument.
What ClikBy does
- Interceptor links: /truth, /reviews, /apology, /compensation (your aliases).
- Pixels on these links — collect a “doubters” audience for Ads.
- Filter junk clicks so retarget does not feed bots.
- Change the destination without changing the short link when the page is updated.
Scenario
Monitoring (outside ClikBy)
Brand alerts → a decision on where to send people.
Crisis pages
Facts, reviews, video, compensation — on your site.
Links in replies and Ads
In comments and brand queries — short ClikBy URLs.
Audience collection
Pixel + confirmed clicks on the interceptors.
Persuasion campaign
A creative series for the segment: proof → offer → loyalty.
Lock-in
Asking for a review after the case is resolved is a service process, not a ClikBy module.
Timeline (template)
- Week 1: stop the spread — links in replies, audience collection.
- Weeks 2–3: soft retarget with proof.
- Weeks 4–6: engagement (demo, a “try again” discount).
- Weeks 7–8: loyalty and a request for positive reviews.
Example: a restaurant after an incident
In the brief: an apology page, collecting “doubters,” ads with inspections, a comeback promo — revenue returned to the pre-crisis level. Repeat the measurement process; do not copy the % as a promise.
Границы
- ClikBy does not remove negativity from search and does not run PR monitoring.
- Legal wording of apologies is a lawyer/PR zone, not help.
- Do not promise “recovery in N weeks” in the product’s name.
About the numbers
Percentages and “N× growth” from marketing stories illustrate the logic, not a ClikBy plan guarantee. Measure on your own data (CRM + Ads + link stats) and with the ROI method.