How to use
- In the glossary 73 terms: the ClikBy product, antifraud, analytics, advertising, and compliance.
- Wording is based on the account and the knowledge base — without invented modules.
- Some terms have a «Read more» link to a help article.
Alphabetical index
Jump to a letter — or scroll the blocks below.
A
A/B test
Comparing two variants (ad, landing page, button) on different parts of traffic to pick the more converting one. In ClikBy, A/B can be tied to smart links and rotation.
AI Selena
An account section with traffic-quality settings: HVT/MVT/LVT thresholds, Sensitivity, Smart Filter Mode, Conversion Score profile, audience interests, and integration fields. Live click detection also relies on the server bot-check and Smart Traffic.
Alias
A short unique link tail on your or a shared domain (for example clik.by/promo). QR and print look at the alias — changing the destination is possible without reprinting; changing the alias breaks an already printed code.
Audience (tab)
A visit-stats section: statuses bot_server / pending / confirmed / bot_filter and average conversion_score on confirmed clicks.
B
bot_filter
Visit status: stayed pending without SDK confirm (around an hour) and was marked as a filtered bot/unconfirmed.
bot_server
Visit status: the server immediately recognized a bot (isBot) and processed the click without full tracking/pixels (in non-safe modes).
C
CCPA / CPRA
California personal-data rules: personal information categories, sale/share, opt-out. In ClikBy help — an overview tied to the Cookie Consent banner and controller/processor roles; not a substitute for legal advice.
CNAME
A DNS record by which a custom domain or subdomain points to ClikBy infrastructure. Until CNAME/A have converged, a link on your own domain is unstable.
confirmed
Visit status after a successful SDK confirm (or a scenario without Smart Traffic, if the click is not a bot). Usually these clicks are the ones that matter for pixels and a «clean» audience.
Consent Mode (gtag)
Google consent mode: tags take into account whether the user allowed analytics/marketing cookies. The ClikBy Cookie Consent product has a gtag Consent Mode switch.
Controller / Processor
GDPR/policy roles: for clickers of a client's link the controller (operator) is the account client, ClikBy is the processor (authorized person). Data-subject requests about clicks go to the link sender.
Conversion Score
A 0–100 quality score of a confirmed visit: events, frequency, time on site, scroll, behavior, fingerprint (weights in the scoring service). Configured via ideals on the Selena tab.
Conversions API (Meta)
Server-side event sending to Meta. When a Facebook Ads account is connected, ClikBy can send negative FraudDetected signals with fbclid of bot visits.
CPA
Cost per Action / cost of a target action (lead, purchase). Fraud and junk traffic inflate CPA: there are clicks, no actions.
CPC
Cost per Click — the price of a click in an ad system. CPC alone does not speak to quality: a confirmed click and conversion after the click matter.
CTR
Click-through rate — the share of clicks from impressions. A high CTR with bots is misleading: look at quality in ClikBy, not only CTR in the Ads account.
D
Datacenter IP
An IP from datacenter/hosting ranges. In ClikBy isBot such addresses are marked ip:datacenter; with Smart Traffic a soft_pass is possible.
Deep Link
A link that leads to a specific app screen or a deep section, not only the site/store home. In ClikBy — a separate creation scenario.
Destination (target URL)
The long address the user finally goes to after the short link. UTM parameters are appended to the destination; it can be changed without changing the alias.
DNS
The system that turns a domain name into a server address. For a custom domain in ClikBy you need correct A/CNAME records per the «Domains» section instructions.
DPA
Data Processing Agreement — a processing mandate contract between the controller (client) and the processor (ClikBy). Relevant when working with clicker data.
E
EU representative
The operator's representative in the EEA for GDPR. The ClikBy Policy lists an address in Barcelona (Av. Diagonal, 468).
F
fbclid
Meta click identifier in the URL after a click from Facebook/Instagram Ads. Written into the visit; for bots it may go as a negative signal into Conversions API.
Fingerprint
A technical browser/device fingerprint (hash). It participates in conversion_score; a too «poor» fingerprint lowers the quality score.
FraudDetected
The event name ClikBy sends to Meta Pixel via Conversions API as a negative signal on bot fbclid (when the option is on in the Ads section).
G
GA4
Google Analytics 4 — Google's event analytics. In ClikBy you can attach a google-analytics type pixel to a link; the GA4 field in Selena is not a substitute for that pixel.
GDPR
The EU General Data Protection Regulation. The ClikBy Policy relies on GDPR along with Belarus Law 99-3; for clickers the client is the controller.
Google Ads
Google's advertising platform. In ClikBy: (1) a google-ads pixel on the link; (2) connecting an account in Pulse → Ads to upload fraud IPs into campaigns.
GTM
Google Tag Manager — a tag container. The google-tag-manager pixel type on a link loads gtm.js; further tags are configured inside GTM.
H
HVT / MVT / LVT
High / Medium / Low Value Traffic — «value» thresholds in the AI Selena UI (scores). Stored in settings; in the current redirect runtime clicks are not themselves banned by them.
I
Invalid traffic (IVT)
Invalid / low-quality traffic in advertising-industry terms: bots, fake clicks, non-human clicks. Close to the notion of fraud in performance.
IP exclusion / block list
A list of IPs the ad system should not count/show. ClikBy uploads fraud IPs to Google Ads and Yandex.Direct for selected campaigns.
L
Look-alike
A look-alike audience in ad accounts, built on «seeds» (for example pixel visitors). The cleaner the seed (confirmed, without bots), the more useful the look-alike.
M
MCC
Manager Customer ID — the ID of a Google Ads manager account. In the ClikBy account card it is filled optionally if access goes through MCC.
Meta Ads (Facebook Ads)
Meta advertising. In the Ads section the platform is called Facebook Ads: OAuth, Pixel ID, negative signals on fbclid. There is no IP blocking in this integration.
N
Noscript
A fallback pixel tag (often a 1×1 img) if JavaScript is off. Present in a number of ClikBy pixel blades (Facebook, Google Ads, LinkedIn, and others).
O
OAuth
An access-delegation protocol: you log into Google/Meta/Yandex and give ClikBy a token for actions in the account (for example IP upload), without passing the Ads password.
P
pending
Visit status under Smart Traffic: waiting for confirmation by the client SDK. Pixels are usually deferred until confirm.
Pixel notification
A notice/consent on the redirect before pixels. The decision is written to the cookie consent{link_id}. Separate from the Cookie Consent banner on your site.
Prefetch / prerender
A technical browser pre-request. In ClikBy, on Sec-Purpose prefetch a visit may not be created — this is not «fraud», but a service hit.
Pulse
An account menu section: Ads (ad accounts), Domains, Pixels, and related tools. In Smart Filter texts it is sometimes written «Pulse/Ads».
Q
QR-код
A two-dimensional code that leads to a ClikBy smart link. Created together with the link; PNG/SVG/PDF export; analytics = clicks on the linked link.
R
Referrer
The address of the source page of the click. Written into the visit (if the browser sends it) and helps you see where traffic came from.
ROI / ROAS
Return / revenue on ad spend. ClikBy does not pull ROAS from accounts automatically; click quality helps keep junk from inflating the denominator.
S
Safe mode (Smart Filter)
The sf_mode=safe mode: suspicious clicks are logged as would_block without a hard block. Convenient for calibration; they do not enter FraudDataCollector (action=blocked).
Sensitivity Level
Conservative / Balanced / Aggressive in AI Selena settings (AISelenaBalance). A profile UI field; it does not directly switch the isBot signal list.
Site key (sk_)
A key for the Smart Filter SDK on the client site (format sk_…). Generated in Selena / conversion settings.
Smart Traffic / smart filtering
A setting on the link: delay, events, client SDK, pending→confirm. Needed (or a custom domain) for pixels to fire on the redirect.
soft_pass
Passing a soft-bot (reasons ip: / rate:) on to the SDK when Smart Traffic is on and the mode is not-safe — instead of an immediate hard-block.
SSL / HTTPS
Encryption of the connection between browser and server. The ClikBy site uses protected connections; the footer also notes 256-bit SSL.
U
User-Agent (UA)
The browser/client string in the HTTP request. An empty UA, bot libraries, and headless patterns are the main server isBot signals.
UTM tags
The parameters utm_source, utm_medium, utm_campaign, utm_term, utm_content in the URL. In ClikBy the builder appends them to the destination; on the click they are written to visits.
V
Visit / visit
A record of the click: IP, geo, device, UTM, fbclid, status, score, and others. Stats aggregates are built without IP.
W
would_block
An action in the bot decision log in safe mode: «would have blocked», but they do not block. For observation without a hard cut-off.
З
Law 99-3
Law of the Republic of Belarus of 07.05.2021 No. 99-3 «On Personal Data Protection». A foundation of the ClikBy Policy along with GDPR.
Golden audience
A practice, not a separate module: a retargeting segment from people who clicked an offer and passed filtering (confirmed) into the pixel.
К
Custom domain
Your domain/subdomain for short links. Together with Smart Traffic — a condition for pixels to work properly on the redirect.
Click fraud
Paying for clicks with no value: bots, fake clicks, competitors. See «ad fraud» and detection in ClikBy.
UTM parameter builder
A modal in the account: five UTM fields → append to the destination. Access by the option_utm right; the link has no separate UTM columns in the DB.
М
Tag (Space)
In the Russian UI Spaces = «Tags»: grouping links by campaigns inside the account (do not confuse with UTM in the URL).
О
Personal data operator
For the ClikBy service — Proactive Technology LLC (UNP 193648169, Minsk). Contacts and the EU representative are in the Privacy Policy.
П
Link password
The password field: protection of the short-link click. Do not confuse with privacy / privacy_password for access to stats.
Пиксель
An ad-platform tracking code on the redirect/site. In ClikBy types from config/pixels.php are bound to the link; fire conditions — a domain or Smart Traffic + consent.
Р
Ad accounts
Pulse → Ads: connecting Google Ads, Yandex.Direct, Facebook Ads to upload antifraud signals (IP / fbclid), not to import spend.
Retargeting
Showing ads again to people who already interacted (site, pixel, offer). In ClikBy a typical path: link → filter → pixel → audience in Ads.
С
Link expiry
ends_at, click limit expiration_clicks, expired page, and a 5 s auto-redirect with expiration_redirect.
Subdomain
A domain part of the form go.brand.com. Often used as a branded short-link domain via DNS.
У
Smart link
A ClikBy short link with analytics, tags, pixels, filtering, expiry, and other settings — broader than an ordinary «shortener».
Ф
Ad fraud
Clicks/visits with no real interest that you pay for. ClikBy catches signs on the click and can signal into Ads accounts.
Я
Yandex Direct
Yandex's advertising platform. In ClikBy it is connected via OAuth with a verification code; upload of fraud IPs/subnets into selected campaigns (slot limit).
Yandex Metrica
Yandex web analytics. Separate from the «Yandex.Audiences» pixel on the link and from connecting Direct in the Ads section.